National Geographic Media Hits 100 Million Instagram Followers, Sees 80% Uptick In Advertising On Social
Earlier this month, National Geographic Media reported hitting a major milestone: it reached 100 million followers on Instagram. According to the company, they’re the first brand ever to amass that number of fans on the platform. National Geographic’s feed is curated by a team of about 140 people, including photographers. Each photographer contributes regularly to the feed from wherever they’re posted in the world, sharing rare sights and original captions with the brand’s audience.