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One Thing Is Killing Content Marketing and Everyone Is Ignoring It

The Content Council on February 3, 2016 - 9:23 am in Strategy

A few weeks before the start of the New Year I led a workshop on content marketing for about 50 small-business CEOs and operations managers. They came from all different industries. Some were consultants. There was a plumber and a representative from an HVAC company present. Pest management? Check. A few small manufacturing companies, a nonprofit, and a jewelry store rounded it out. In other words, it was a diverse group of companies. Not one of them was happy with their marketing. 

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