Owned Content: How to Harness the Power of the Content You Create
Owned content, also known as owned media, is just one part of the puzzle in your PR strategy. An effective strategy also includes earned, shared, and paid media. This post will address how you can most effectively use the content you publish and own to move your brand ahead.
The beautiful thing about owned media is that it puts you in the driver’s seat of your strategy. Is there a particular question that your sales team receives? No problem. Create a blog post that addresses that question. Is there some industry expertise that you want to share? Create an eBook and use that to inspire confidence in your brand.