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Publishers See Traction in Branded Podcasts

The Content Council on December 1, 2017 - 8:42 am in Brands, Digital

On Thursday, the second season of “DTR,” a podcast produced for Tinder by Gimlet’s content studio, Gimlet Creative, launched, getting a featured recommendation in Apple’s podcast app. “DTR”’s renewal is just one of many that have come through this year. Every single show produced this year by Pacific Content, a podcast company that’s produced shows for advertisers including Prudential, McAfee, and Slack, has been renewed. The first two shows that Gimlet Creative has produced a full season of have been renewed for a second season. An upcoming branded podcast that Midroll produced for a non-profit so pleased the client that they ordered more episodes before the first episode was released.

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