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Q&A: IBM’s Susan Emerick on What It Means to Be a Social Business

The Content Council on September 12, 2017 - 7:45 am in Brands, Digital

As an adjunct professor at West Virginia University Reed College of Media, she’s developed a course that teaches business leaders how to use data to optimize business, to meet customers at the right time, in the right place and with the right message. In her book, The Most Powerful Brand on Earth, she highlights the power of employee advocacy and thought leadership in building trust and brand advocacy through social media.

Here she talks to Juliet Stott about what a social business is, how companies can become one and the benefits of adopting this approach.

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