Robots vs. humans: Will AI bring the advertising apocalypse?
There aren’t many industries left where robots don’t coexist with humans. We like to believe that we’re still somehow always ahead of robots. While they may be smarter and faster, human traits like creativity and empathy are features that machines have only had in sci-fi.
But if our human mind is grown from the process of learning and experiencing, then theoretically, it might be possible for machines to learn as well. In the advertising industry, we’ve been using ‘robots’ to deliver personalization better than humans can for the past few decades.
So if our digital intelligence grows and artificial intelligence takes over marketing activities, does it mean we’ll all be replaced by robots?