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Silos Are For Farms, Not Content Marketing Teams

The Content Council on May 16, 2017 - 7:56 am in Strategy

One of these days, I’m going to find a ramshackle old barn, restore it, and convert it into a house. I just love the idea of living in a converted barn. And if I can manage a silo, maybe as a little retreat, that’d be great, too.

In the office, though, we have a strict No Silo policy.

Our goal is to have our team members–including members of the client team–think across departmental borders and to communicate across those borders, too. That communication allows us to devise solutions that are better than anything we could come up with by each of us sticking to our knitting.

Think about this: chances are, a graphic designer is not going to know much about the latest advances in coding. But if she and a coder talk with the marketer on the project about the goals for a particular web page, they’re more likely to come up with something that makes the most of the available technology.

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