Stop Gambling With Your Brand
Posted by The Content Council member: iostudio
You diligently and excitedly developed your brand. You spent countless hours on research, studied demographics, held sensing sessions—everything you could do, right? You even ensured your customer service needs were covered, right? But did you put the same level of effort into the customer engagement that you put into your branding? Because if you didn’t, it won’t matter where your brand started out—it’ll end in the crapper.
Companies large and small spend LOTS of money on developing their brand. Millions even. They go to extreme levels of effort to make sure every facet of their online, broadcast and print media efforts are reaching their target audience and pushing their brand story to everyone who will listen. That’s exactly what you’re supposed to do, right? So you’ve done your due diligence, and guess what? It worked! Now your target audience is engaged and ready to engage you back. How are you handling that?