Storytelling Sells: Building A National Brand With Tech-Savvy Content Marketing Programs
Everyone loves a good story. If you want customers, you need to be an excellent storyteller.
Facts matter, of course. You need to be a nonfiction storyteller. (There are reasons consumers roll their eyes at TV and newspaper ads, especially ones that seem to stretch the truth.) But if you’re going to attract customers, investors, franchisees, suppliers and anyone else you want to work with, you need to do more than build a business and brand. You need to build a narrative.
Why is that so important? Well, let me tell you a three-part story about why you need to tell stories.