Sunshine On A Cloudy Day — Addressing The Unexpected In Content Marketing
You expect a zig but your prospects zag. Let's look at how to prepare for outliers and other unexpected opportunities in your content marketing. As I write this, Im at the beach. More accurately, Im in a house near the beach waiting for an all-day soaker to move on and give us some sunshine. The weather forecast didnt call for torrential thunderstorms, yet here we are. Not that this was all bad. The view of the bay during the storm is beautiful and it brings to mind how even our best laid plans as content marketers don’t always mesh with the realities of our prospects’ plans.