Ten Market Research Myths that Harm Your Brand
Market research is the fuel that propels products, services, and even ideas. In fact, market research might even be more important than the fuel metaphor, since crashing a campaign or initiative is more severe than sputtering at the gate. As award-winning social media scientist and author Dan Zarrella once said, “Marketing without data is like
driving with your eyes closed.”
Unfortunately, nagging myths about market research often stall and crash brands as they navigate shifting times full of digital breakthroughs and sophisticated audiences.
By dispelling market research myths, you’ll be halfway on the road to achieving goals that fully activate your customers or clients.
You’ll be myth-informed.