The 5 Most Important Digital Marketing Metrics for CEOs
Before the advent of big data, marketing functions were largely focused on creating brand awareness through mass-market promotional efforts. Usually, these campaigns would be directed by gut instinct rather than any sort of quantitative analysis. As a result, it was often impossible to derive any insight into the sales growth they brought to the business. Understandably, the lack of clear value offered by these campaigns would often leave CEOs wary about investing in any further marketing.
In order to make sense of the sheer volume and variety of information now available, CEOs must pay close attention to the marketing metrics which make a real impact on the profitability and competitiveness of their organizations. Here are some key digital marketing indicators that every CEO should be keeping an eye on.