The Agency Model Of The Future
Agencies in marketing and communication services have expanded their reputation for demonstrating strong creativity and executional skills to also building upon a scientific body of knowledge that relies on data, analysis, and performance. Those that haven’t risk being devalued in the eyes of their clients.
For the future of advertising, we can expect a world shaped by the collective impact made by macro-level market business and social dynamics, as well as new socio-demographic and technology-based advancements. The evolution of Madison Avenue is the result of a technology revolution and is not just isolated to the agencies in cultural epicenters like New York.