The Creative Dilemma: It’s Not All About Data
Advances in big data and AI have marketers closer than ever to achieving a true 360-degree view of their customers. But is that really the ultimate end game? While marketers agree that data is important, a singular focus on amassing more data is often done at the expense of creative and the overall visual experience for the consumer. In 2019, I predict that marketers will shift attention back to creative and how they can pair it with data for a more balanced approach that results in both personalized and engaging visual experiences.