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The Differences Between Branded Content and Native Advertising

The Content Council on April 6, 2016 - 9:32 am in Custom Content, Strategy

Two industry insiders argue that native ads are not content marketing. Despite the ever-increasing popularity of content marketing, there’s lingering uncertainty about the distinction between branded content and native advertising. “These terms get interchanged within the wider industry and marketing discussions,” says Kathy Kayse, VP of sales strategy and solutions at Yahoo, which provides a native advertising platform.

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