The Dominance of Mobile Marketing Is Complete – Entrepreneur
Mobile Marketing is not merely an “in” thing, nor is it the future. Mobile marketing is dominating the marketing world right now. Since the day the iPhone entered the phone market in 2007, smart devices have exploded into an everyday necessity. It is almost an indispensable part of who are and how we communicate with the world today. For many of us, we are so glued to the devices that we never leave home without it. Have you ever felt your heart skip a beat when you thought you lost your phone? Yeah, we thought so.
As devices become more and more prevalent today, mobile marketing becomes that much more important. The trend of growth seems to have no end and is only getting bigger. In 2014, the number of mobile devices exceeded the number of people in the world, at over 7.7 billion devices. Furthermore, Australia holds the epicenter of this as having one of the highest smartphone penetration rates in the world.