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The Elements of Quality Branded Content

The Content Council on August 2, 2018 - 2:53 pm in Strategy

Branded content resonates extremely well with consumers, achieving higher brand recall than traditional advertising such as pre-rolls. Viewers are already accustomed to blocking out the disruptive promotional videos that play before their selected content. Branded content, on the other hand, is something that consumers intentionally seek out. Accordingly, branded content outperforms pre-rolls in key brand perception measures such as purchase intent, and recommendation intent.

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