The Elements of Quality Branded Content
Each piece of a brand’s digital strategy, from its website to its social media posts, must work together to successfully promote a business. However, branded content is emerging as the most important element, with its ability to effectively communicate key brand messages, create brand awareness, and establish brand authority over a particular topic or industry.
Branded content resonates extremely well with consumers, achieving higher brand recall than traditional advertising such as pre-rolls. Viewers are already accustomed to blocking out the disruptive promotional videos that play before their selected content. Branded content, on the other hand, is something that consumers intentionally seek out. Accordingly, branded content outperforms pre-rolls in key brand perception measures such as purchase intent, and recommendation intent.