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The Goldilocks Approach to Content Marketing Expectations

The Content Council on December 26, 2017 - 8:29 am in Strategy

Whether you’re managing your own content marketing campaign or you’ve hired a company to manage one for you, it’s critical you have a clear picture of what results to expect. Like Goldilocks and the Three Bears, there is a sweet spot that is just right with content marketing expectations. Having too high hopes can lead to disappointment and frustration while setting the bar too low can be equally disappointing and not produce enough of a return on your investment.

If you’re wondering if your content marketing expectations are set in the “just right zone,” keep reading!
 

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