The Importance of Revamping Evergreen Content
Posted by The Content Council member: Imprint.
As content marketers, we’ve all learned the importance of creating evergreen content – that’s content we know will always be of interest and relevance to our customers. Why? Because evergreen content is not only highly cost effective, it can also deliver traffic and ensure a high ranking in search results for months or even years if it provides real value to your audience.
But you shouldn’t just post and forget. Your evergreen content could still need some TLC. Here’s why…