The Key Elements of an Effective Digital Marketing Campaign in 2018
What goes into planning, managing and measuring an effective digital marketing campaign?
With so many channels, tactics and tools for marketers to choose from, bringing together the right blend can be complicated. Get it right and you can make a massive impact, with a relatively small budget. Get it wrong, and the campaign you’ve spent weeks, even months, planning will get swallowed up in the increasingly noisy environment.
We wanted to get a better understanding of the key elements required in modern digital marketing, so we caught up with Dave Chaffey, the co-founder and content direct at SmartInsights.com to get his thoughts.