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The Key Elements of an Effective Digital Marketing Campaign in 2018

The Content Council on May 10, 2018 - 9:20 am in Digital

With so many channels, tactics and tools for marketers to choose from, bringing together the right blend can be complicated. Get it right and you can make a massive impact, with a relatively small budget. Get it wrong, and the campaign you’ve spent weeks, even months, planning will get swallowed up in the increasingly noisy environment.

We wanted to get a better understanding of the key elements required in modern digital marketing, so we caught up with Dave Chaffey, the co-founder and content direct at SmartInsights.com to get his thoughts. 

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