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The New York Times CEO Mark Thompson: ‘branded content needs to be worth paying for’

The Content Council on February 25, 2016 - 9:19 am in Brands

In an eye-opening keynote at New York’s Social Media Week, New York Times (NYT) chief executive Mark Thompson outlined the future of the publication and how it fosters innovation. 

“Sometimes, you should just go with your instinct”; a phrase that reverberated not only around the main room at The Times Centre is Manhattan yesterday afternoon (24 Febraury) but also around the publishing world in recent times. It was a line that Mark Thompson wanted to spread; a message to other publications signalling ‘this is how we do things at the New York Times”.

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