The One Content Marketing Trend Everyone is Talking About in 2018
Thought leaders published blog posts, podcasts, newsletters, videos, case studies, infographics, e-books, and more. But as we look to 2018, the name of the game may be personalization. As new lists of trendy buzzwords start to emerge, there's one word that keeps popping up: Smart Content. Put simply, smart content is website content that changes depending on who is looking at it.