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The Power of Video Content Marketing

The Content Council on June 9, 2017 - 8:37 am in Strategy

Video content marketing, a subset of the wide content marketing umbrella, is often passed over by businesses in favor of written content.

The reason for this is simple, I think — video just requires a lot more work.

A good writer can bust out an awesome blog post in a matter of hours, or even minutes, depending on their expertise and proficiency.

Slapping in a few free images and dropping it into the website doesn’t take a rocket scientist, and, more importantly, it doesn’t take a large investment.

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