The Right Way to Measure Content Marketing Success in a Digital World
Content marketing is an effective way to build brand awareness and grow revenue. The evidence is in the sheer volume of companies—including 89% of B2B—that have content marketing programs. But knowing that content marketing is effective and measuring it are two very different things. If you can’t analyze what works and prove its value, the program may not be as successful as you think.
It’s not enough to just create content, send it out into the world, and hope for results. The most successful content marketing programs are those that track essential digital marketing metrics and use them to engage in constant refinement and improvement.