The Strongest Branded Content Is Visual Earned Content
In a sea of social media, consumer feeds are flooded with an endless supply of content—from travel pictures and #FlashbackFridays to branded images. With nearly 2 billion photos shared on social daily, the space is getting crowded.
Advertisements in particular are easily overlooked if they lack relevance or authenticity. This oversaturation of content, coupled with growing ad fatigue, has forced brands into a new era of marketing—one in which they must identify and share content that can both capture the attention of shoppers as well as propel them into some sort of behavior.