This Study Will Convince You To Engage With Online Influencers To Attract New Customers
When was the last time you made a purchasing decision based on a recommendation of a friend — or even comments online by complete strangers?
The sober reality is that social media is driving more and more buying decisions. In particular, the younger generation of consumers are influenced not only by their friends but also online personalities the admire and trust.
These personalities are called social media influencers.