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Understanding Global Differences For Effective Digital Marketing

The Content Council on March 14, 2018 - 9:15 am in Digital

The automotive digital marketing space — an industry I'm particularly familiar with — provides a good example of the myriad of ways people now buy, sell and market cars around the world. The age-old scenario in the U.S. would typically involve consumers browsing inventory at a car dealership, getting input from friends and uncomfortably negotiating the price after a test drive. Today’s buyers have shifted direction and are using online resources to their advantage — with the goal of getting the best selection at the best price and value with fewer trips to the dealership.

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