Understanding Global Differences For Effective Digital Marketing
Digital marketing today extends to every corner of the globe and businesses are using it in new and innovative ways to change how customers are served.
The automotive digital marketing space — an industry I'm particularly familiar with — provides a good example of the myriad of ways people now buy, sell and market cars around the world. The age-old scenario in the U.S. would typically involve consumers browsing inventory at a car dealership, getting input from friends and uncomfortably negotiating the price after a test drive. Today’s buyers have shifted direction and are using online resources to their advantage — with the goal of getting the best selection at the best price and value with fewer trips to the dealership.