USA Today Network’s VR Ad Studio Head: We’ve Shown There’s an Audience for VR Ads
For the USA Today Network, virtual reality and 360-degree content is more than just hype. It’s becoming a revenue driver.
For roughly a year and a half, the Network has been working with advertisers to develop immersive branded content that can be distributed across its media properties.
The effort is spearheaded by the GET Creative unit, which launched in March 2016 as an in-house agency charged with executing projects for advertisers that can be promoted in all media that the USA Today Network operates in — including virtual reality (VR). The Network consists of over 90 local media properties and the flagship USA Today, reaching a combined audience of more than 100 million consumers in the US, according to the company.