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Using Cartoons To Simplify Complex Ideas

Gemma Rainer on November 8, 2017 - 2:34 pm in Custom Content

Tom Fishburne dreamed of being a cartoonist ever since he was a boy, and for the last seven years this dream has become a full-time reality. His cartoons have appeared on a billboard in Times Square, in a Guinness World Record, and strangely in a top-secret NSA presentation released by Edward Snowden.

What started out as a hobby and a stress reliever in boring meetings, has now morphed into an acclaimed weekly cartoon published in Marketing Week. For the last 15 years Fishburne’s astute cartoons have depicted the common pain points that marketers are currently grappling with in a comedic way.

In his first book his collection of cartoons read like a time capsule of marketing since 2002. One commentator has noted that if, ‘If marketing kept a diary, this would be it’. Here Content Magazine spoke to Fishburne about how marketing has transformed in the last 15 years, whether there are any universal truths of marketing, and how marketers can use cartoons to simplify complex ideas.



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