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Viacom and WHOSAY Brings Influencer Marketing To TV

The Content Council on May 17, 2018 - 9:37 am in Brands

 

As Facebook changed its algorithms, the value of influencer marketing started to briefly wane. But marketers rapidly figured out that they could take videos from top influencers and run them on Facebook and other platforms as “dark posts” (paid posts that show up in users’ feeds but not on the brand’s own page) and influencer marketing was back on again as a popular tactic.

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