Want to Create Viral Videos for Content Marketing? Here Is a Stellar Example
Content marketing: Many companies use it, few companies use it well.
And that’s especially true where using video for content marketing is concerned. Most videos seem stiff and forced, like poorly-disguised advertisements.
On the opposite side of the spectrum is a company like Ernie Ball Strings, a third-generation, family-owned company that makes guitar strings, guitars, pedals, and accessories. (I’ve written about the company before; check out this extensive interview with President Brian Ball and Dustin Hinz, the EVP of Marketing and the primary driver of their content creation process.)