What a $5 million Super Bowl ad can buy you in digital media
Every year, marketing pundit-types ask themselves the question: “Is the Super Bowl worth it?” And when the price tag is $5 million for 30-seconds of airtime, it’s a pretty good question — especially when you begin wondering what you can get for that money in digital.
Turns out, a lot. On social media and on websites, $5 million can cover, in some cases, your entire budget for the year. We asked ad buyers and platforms what $5 million could get us in lieu of a 30-second TV spot.