What Doing 83 Podcast Interviews Taught Me About Building a Social Media Brand
I published my first book last March, which was an amazing achievement and the culmination of almost a year and a half of serious effort. The effort to successfully promote it can be even greater than to write and publish it in the first place.
How did I do it? I did interviews. A lot. Since April, I have been on 83 (and counting) podcasts and radio shows so far.
In the process, I learned a lot about not just promotion, but what it takes to make something of all those interviews and creating a meaningful social media following. I am still nowhere near many major influencers out there, but I have grown my following 10-times in the eight months I've been doing shows, and I have realized the four key things that lead to this.
This is not about sharing tricks or tools to life hack your way to more followers, and it is not about where to buy lists of followers or how to spend advertising dollars to get there. It is about who you are out there in Socialmedialand to resonate and create a following that fuels your success.
Whether you are doing something on your own, like me, or building it for your business, these lessons apply.