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What Is Demand Marketing? (and Why B2B Organizations Should Care)

The Content Council on February 7, 2019 - 10:36 am in Strategy

It seems every day a new marketing term is introduced. And, while new terms are continually invented, old ones never stop evolving. Exhibit A: Demand marketing.

While the real definition of demand marketing hasn’t changed much, people use the phrase to refer to all different kinds of marketing. Some may suggest that bringing clarity to marketing terms is an important exercise, and others might claim that it doesn’t matter.

Savvy marketers understand the importance of using marketing terms the right way. In the B2B space, misunderstandings can be costly. And, the best way to avoid a misunderstanding is to have a clear understanding up front. And this pursuit of clarity is why we are often asked questions like, “what is demand marketing, exactly?”

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