What Vogue Magazine Can Teach You About Content Marketing
Everyone wants their content to be seen, but with marketing messages competing for attention more than ever, the truth is that even great content goes unnoticed. No matter how valuable your content may be, your audience is spending a significant amount of their time elsewhere.
This can be a stressful situation, so what's the solution? The good news is, like many of life's challenges, this one could be cured with some laughter. Rational, informative content may elevate your brand to the next level, but the real challenge is to humanize it.
Whether we like it or not, the digital world is fueled by the power of entertainment, whether that be sport, film, music, fashion and whatever else we think of as entertainment. Sure, this category of content may not be intellectually stimulating, but there's a reason for its existence: people love being entertained. According to Craft, Buzzfeed's monthly unique visitors were reported to total some 165 million in January 2018, and a lot of that content is perhaps trivial at best.