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What You Need to Know Before Choosing a Content Marketing Agency

The Content Council on October 10, 2017 - 8:52 am in Research

Congrats! You’ve embarked on the journey of choosing a content marketing agency to help you earn more traffic, boost awareness, move people through the buyer’s journey, add to your credibility, generate leads, and accomplish more on your long list of marketing goals.

It’s the best of times, and in some ways, the worst of times. A Google search of “content marketing agency” yields too many results to count. Even local agencies can be hard to tell apart. The good news? The hardest part is over; you’ve admitted that to do content marketing well, you need help. So many businesses miss this important part and forever struggle to do everything in-house or not at all.

So many missed opportunities.

But you’ve started your hunt and are beginning to sift through the possibilities. Take a deep breath. We’ve put together a list of considerations you can reference as you vet potential partners.

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