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Why A-list director Peter Berg started a new branded content company

The Content Council on March 1, 2019 - 12:23 pm in Strategy

Peter Berg is nothing if not prolific. The director of such films as Friday Night Lights, Lone Survivor, Patriots Day, and most recently Mile 22, Berg also executive produces TV shows like HBO’s Ballers and directs and produces documentaries like Amazon’s recent All or Nothing: Manchester City series. In addition, he’s working on projects with Rihanna and tennis star Novak Djokovic.

Berg has also had a hand in advertising. Although he’s directed spots for years, he made a splash during the Super Bowl last week when he had two major ads air during the telecast and both finished in the Top 5 of USA Today‘s Ad Meter: The NFL’s “100-Year Game” was the most popular spot of the night, and Verizon’s “The Coach Who Wouldn’t Be Here” clocked in at No.5.

Berg’s Super Bowl blitz was the unspoken debut for what he’s now ready to officially launch: Film 47, the latest division of his Film Forties production company, will be dedicated to branded content.

Read More at Fast Company

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