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Why advertising during the Super Bowl is a waste

The Content Council on February 4, 2016 - 9:29 am in Brands

On Sunday the Super Bowl will be played at the Levi’s Stadium outside of San Francisco. The Carolina Panthers will meet the Denver Broncos while American advertisers compete for TV audiences’ attention. Unfortunately many of them are throwing their advertising budgets into the sea.

Imagine that you have four million American dollars and want to waste it as quickly as possible. It sounds next to impossible, doesn’t it? But there is an easy way – advertise during the Super Bowl. 30 seconds of airtime costs around four million dollars and most companies fail to capitalise on this time.



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