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Why Brands Are Finding Live Video To Be The Perfect Complement To Branded Content

The Content Council on September 28, 2017 - 8:24 am in Brands, Custom Content

At a time when fewer and fewer people seem to be watching linear TV, it may come as a surprise to hear that live video, actual old school live video, is becoming a big deal with brands.

This isn’t about small Kickstarter-funded startups finding a clever way to market either, it’s about major brands like Walmart and Adidas discovering how effective live video is at reaching their core audience.

Read More at Forbes

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