Why Brands Must Move From Campaign to Content Marketing
The way we consume content has changed.
With the rise of content being consumed on mobile devices and the steadily improving quality and reach of wireless networks, everything has changed.
Consequently, the way that brands try to reach their customers has also changed.
Along with the ubiquitous nature of social media, the conversation is now taking place between brands and their audiences every day (and most likely not between the hours of 9am to 5pm, Monday to Friday).