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Why California’s new consumer privacy law won’t be GDPR 2.0

The Content Council on July 9, 2018 - 3:45 pm in Strategy

The consumer privacy law that California’s governor signed into law on June 28 is considered the strongest, most aggressive privacy protection measure in the U.S., according to legal experts.

The new California law, which takes effect on Jan. 1, 2020, will require that companies tell state residents what information the company is collecting and how it’s used. It also gives people options to ask the company to delete or stop selling that information. The law does not prevent companies from collecting people’s information or give people an option to ask a company to stop collecting their information, differentiating it from GDPR.

Read More at DigiDay

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