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Why Data Driven Advertising Will Be The Next Frontier

The Content Council on August 18, 2017 - 8:29 am in Strategy

I recently had the chance to interview Pelle Sjoenell, Worldwide Chief Creative Officer at BBH Group, and his poignant insights and unorthodox way of understanding brands didn’t disappoint. At Snaps, I spend most of my time building chatbots for brands, and my conversation with Sjoenell left a strong impression on me regarding new ways to think about this rapidly evolving space. I think you’ll be equally inspired by his innovative ideas.

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