Why Less Is More for Customer Experience in 2018
CMOs and marketing managers today have tough choices to make when it comes to deciding which tools to use to improve customer experience.
In 2018, there are an unprecedented number of techniques to take advantage of, from augmented reality mobile apps, to mind blowing experiential marketing with tools like 3D projection mapping and even a little VR.
Combined with the ability to make your marketing channels incredibly sophisticated thanks to the customer and market insights offered by the current caliber of marketing platforms, from AI-driven marketing automation to specialized personalization, inbound marketing, and customer retention software, and you could say we’ve reached modern marketing nirvana.
Or, the descent into chaos, depending on the way you look at it.