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Why Your Business Needs Video Marketing

The Content Council on September 13, 2017 - 8:30 am in Strategy

Over the past few years, advertising strategies and the digital landscapes have changed and expanded significantly. As such, the landscape of content marketing has changed, as well. Before, marketing was traditional. It used radio advertisements, print ads, television advertisements, and other traditional channels to allure the public. This marketing strategy, though, was functional at that time. However, with the advent of digital marketing and with the revolution of social media, different approaches to marketing have come into the surface, diluting the effectiveness of traditional marketing. Thus, updating your strategy certainly means to keep up with the changing landscape and take advantage of the new, digital marketplace.

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