The Content Council – The definitive resource for content marketing education, insights and thought leadership.
/ Strategy / Why Your Marketing Performance Problem Is Really A Measurement Challenge

Why Your Marketing Performance Problem Is Really A Measurement Challenge

The Content Council on June 20, 2018 - 9:24 am in Strategy

Figuring out how your company will grow is one of the biggest challenges facing marketers. The playbook is clear: Choose a high-value audience, execute relevant and creative campaigns, and voilà, results and growth for your brand, product or service. But setting your marketing team up for success is tougher than ever. One reason is that, at many companies, the individual players aren’t using the same playbook. They choose a lower-value target, or the wrong one altogether, launch campaigns without insight and watch growth and ROI sputter. Getting on the right track for growth is easier said than done. If you’re not seeing the number of leads, conversions, sales or other key metrics you’re looking for, finding out what’s not working and knowing how to fix it is tough. The issue may not be your marketing tactics at all.

Read More at Search Engine Land

0 POST COMMENT

Send Us A Message Here